Chairman Message

We have long passed the starting mark. We entered the year 2023 with good momentum – there was stability on several fronts – a mid-term plan, rising donation collections again, a credible and hardworking team of staff and a committed leadership.

Yet, that was just the beginning.

We had to roll out our plans. The staff were relentless in implementing the mid-term plan. The leadership was apprised of each move.

We had our second retreat to review our initiatives and plans. We dug deep; giving of our best, running on the ground, and getting the endorsement of our Board and our parent-body, SASCO Limited.

Even amidst the sad demise of a comrade, our late Treasurer Hussain bin Yunos, we ploughed on with our work and mission towards caring for the elderly.

The initiatives we rolled out would certainly enhance the care of our seniors. With the evolving national direction of a ‘bundled-service’ or even a ‘one-stop coordinated service’ for eldercare, we were well poised to fit snugly into the nationwide structure. Now, we are even better positioned to inspire graceful ageing.

Yes, there were challenges; and they came in different forms. We faced them all with confidence and equanimity.

In the closing months, our parent-body, SASCO Limited, appointed a Group CEO to start the new year. We were living together under one roof; now we work together as one family.